Social Media Blog Post, Det. Red Wings (SM 313)

https://twitter.com/DetroitRedWings

https://www.instagram.com/detroitredwings/

Does the team have a consistent look, identity & personality? Does the team have a consistent voice across multiple platforms?

I believe this team has a consistent look, identity & personality. The consistent look includes clean cut lines using only the white, red, and logos. The font usage is also consistent across platforms which I like. The only time I see they account is slight off from its normal look and feel is when it is a collaborative post with a sponsor. The identity of the accounts show a very community centric Red Wings and revolve around being “hockeytown” which is on brand. The personality itself is both playful, but short and sweet. The personality isn’t as out there as others, like the Vegas Golden Knights, but still keeps up with social trends and can have a more playful side, especially on Twitter as compared to Instagram. The voice across both of these platforms mainly because it sticks to being short and to the point, as well as often using hockey lingo. Using these terms familiar to hockey fans relates back to the identity and personality of truly being hockeytown.

Does the team have unique creative to support their brand?

I think they could do more to make their content more creative while still staying on brand. Often gameday posts and score updates I feel like could get glanced over quickly because of their repetitive nature. I however, really like their current cover photo commemorating Ted Lindsay and believe they have potential. I think they could have a more creative videography crew.

Does the team interact with fans/followers?

On Twitter, they are good about liking fans/followers tweets for sure, but not necessarily interacting in the sense of replying. They do not reply to comments on Instagram, which in my past experience, I found to be the best thing because of the backlash you can face from fans and unhappy followers! It’s best not to get involved in my personal opinion.

Do the posts build excitement about the team or create an emotional attachment?

The team posts build both excitement about games and the season as well as build emotional attachment. The team posts draw excitement by showing a lot of behind the scenes before the games and practices leading up to the next game. I think the emotional attachment comes from focusing on the history of the Red Wings and the entirety of the Original Six. Another thing that is common on the account is featuring the players and their families, babies, dogs, etc. that are important for fans to feel an emotional attachment to the players and their lives off the ice.