Experiences
TALKSPACE
Social Media Manager
• Creates and executes social media content and digital campaigns to attract, engage and grow the Talkspace audience across all digital platforms utilizing strategies for both organic and boosted media
• Strategizes and implements launches of new social platforms, current social media trends, and determines necessary activations
• Identifies potential brand partners, collaborates to craft successful campaigns, and aids additional PR initiatives
Content Marketing Specialist
• Sourced, edited, and organized daily content for The Talkspace Voice, while managing contract writers, partners, and therapist subject-matter experts to create a monthly content calendar for a wide variety of audiences
• Analyzed content performance on overall blog traffic using Google Analytics, monitored fluctuation of branded and non-branded keywords
• Optimized blog content for potential gains, identified content gaps for future opportunity, and crafted weekly content newsletters for over 25,000 subscribers
UNIVERSITY OF MICHIGAN ATHLETICS
Media Relations Intern, Men's Ice Hockey
• Managed multiple social media channels that are some of the most followed accounts in NCAA hockey, reaching over 34,900 on Instagram and 63,500 on Twitter
• Produced content using Adobe Photoshop, Premiere, After Effects, and Illustrator, conducted player and coach interviews to produce video content and player feature stories
• Crafted and released media notes as well as aided in organizing players' interactions with external media
GRAND CIRCUS
Marketing & Events Intern
• Aided in the rapid growth of an empowering startup, a part of The Rock Family of Companies, where I collaborated in all aspects of expanding the business including increasing our site's SEO, creating website traffic, and attracting students
• Supported the Senior Marketing Manager in multiple functions including e-mail marketing, social media marketing, data collection, and graphic design, and contributed to the entire Growth Team, consisting of eight other team members
• Created written and graphic content for multiple platforms for use in HubSpot and Wordpress, while consistently improving skill in graphic design in Adobe Illustrator, InDesign, and Photoshop
CENTER FOR POSITIVE ORGANIZATIONS
Magnify Immersion Program
• Engaged in a seven-week immersion program learning Positive Organizational Scholarship over the summer, while continuing as a Fellow during the school year
• Applied lessons while being immersed at General Motors Headquarters in the Human Resources Department, served as a consultant and field researcher at General Motors with focus on reward and motivation in the HR function
• Summer immersion resulted in a final presentation to management and HR executives introducing revised performance reviews and their relation to motivation and compensation
USA HOCKEY, NATIONAL TEAM DEVELOPMENT PROGRAM
Communications & Marketing Intern
• Worked within the Communications and Marketing Departments for the National Team Development Program, focused on increasing ticket sales and creating in-game promotions
• Gained experience managing high-profile events, including handling media requests, and assisting with player interviews and autograph signings
• Wrote game recaps, assisted in managing social media accounts often using Hootsuite, kept game statistics, and created video highlights
